Branding & Web Design
South Terrace Apartments is located in central Adelaide and offers four modern self contained apartments for short term and holiday stays. In March 2014 we were approached by the owners to strengthen their online presence by offering better overall user experience and consistency in the brand and the hotel booking agent.
Working collaboratively with Janette Symonds from Squiggle Graphix we redesigned the logo and rebuilt a custom WordPress hotel booking website. The new Adelaide [South Terrace] Apartments platform features a large touch swipe slider, an integrated room booking widget, drop down navigation system, pronounced icon based features and attractions, innovative guestbook [achieved by customising the typical WordPress comments template], full screen Google map, enquiry form and a compact alternative navigation system for mobile devices.
The most challenging aspect of this implementation was integrating a hotel booking agent known as SiteMinder. This hotel booking website is a third party stand alone system which essentially means that potential customers are taken away from the primary domain to complete their transaction. We were very mindful of this and made every effort to unify both platforms to aid user experience and brand integrity.
Greg Grant, South Terrace Apartments