On Fire Woodfire Pizzas
Buyback Technology was established in 2009 and specialises in the collection and recycling of unwanted computer equipment. I was approached by the founder of the company to develop an identity and website. The website was a tricky one as the client required an online calculator which could provide an estimation of costs to collect specific equipment and (if accepted) the ability for the user to proceed with the order.
I designed the logo and the graphic user interface and worked alongside a long term programming colleague to complete the website implementation and quoting/ordering functionality.
The logo was designed using a green and neutral grey colour scheme to draw attention to the environmental benefits of the service. The letter “T” in technology was transformed into a tree and the slogan “Computer recycling made easy” added to highlight the core area of operations.
The website was purposely kept clean and “clutter free” in an attempt to guide the users attention to the recycometer (online quote calculator). The calculator incorporated some advanced PHP (Hyper Text Processor) script to pass parameters based on user input, from one page to another. Proceeding with the collection results in an email receipt for the user and a separate email confirmation is sent directly to Buyback Technology.
Gerry Cassidy, Buyback Technology