Smiles Group Orthodontics
Branding, UX, UI, Web Design
In 2016 Electrical Concepts went through an organisational restructure forming EC Group and two subsidiary companies EC Power and EC Controls. Subsequently we were contacted to assist with brand direction, logo refinement, stationery (print), content strategy and web design.
We commenced work on this project by re-evaluating the existing logo. In consideration that the company had developed a long standing reputation operating under a different name we were reluctant to introduce wholesale identity changes. Instead we proposed subtle layout changes encompassing different graphic proportions and typefaces. The style we produced for EC Group was then applied to EC Power and EC Controls albeit using a different primary colour.
During our UX (User Experience) analysis and UI (User Interface) website work we assisted with design direction and application. In doing so we provided business cards, letterheads, with compliment slips and digital email signatures for each brand/company.
In October 2016 we officially launched the EC Controls website. Built on WordPress the site is optimised for mobile devices and offers retina support. With a focus on highlighting the active and completed projects the site provides detailed information about the company’s profile and associated services. Each parent page includes bold pull/block quotes nestled on top of a large (blue) filtered background image. These are randomly loaded on page refresh and house a call to action button to encourage enquiries. On mobile devices the main section (home page) is replaced with a touch slider. The functionality of this module aids user experience making it easy to browse by swiping through each project.
Paul Kelly, EC Group