The Lip Lab
Branding, Packaging, Web Design
Equity Portfolio Management [EPM] is a Sydney-based investment management firm specialising in global equities. They offer a managed account service for wholesale investors which invests in a portfolio of carefully selected global equities. In September 2014 we were approached by the owner Michael Leonard, to help improve the graphic user interface and mobile experience of his existing website.
We designed and implemented an entirely new single page responsive website for EPM. We managed to deliver a more powerful graphic user interface by removing the watermarks, adding more contrast and flattening the colour palette. We also improved the call to action buttons and main menu functionality, introduced a custom ‘designer’ typeface in the form of Lato, enhanced the input fields in the enquiry form, added a complimenting Google map and tightened up the overall site structure/grid. Compare for yourself the previous EPM website vs the redesigned EPM website.
Michael Leonard, Director Equity Portfolio Management