Smiles Group Orthodontics
Branding, UX, UI, Web Design
Mount Annan Dental is a small professional dentistry practice located in Sydney’s south west. They pride themselves on offering patients with high quality dental care that is gentle, efficient, effective and low-cost. Earlier this year we were approached by the team to rediscover their visual identity (logo) and rejuvenate their website.
We proposed several different logo options for our client to consider. In the end they opted for a concept which encompassed a large arc depicting a smile. The predominately blue colour scheme symbolises freshness and the (slab serif) typeface instates trust in their products and services.
For the re-build of the website we suggested a single page responsive design. We ultimately made this recommendation due to the limited amount of content on their pre-existing website. Unlike traditional sites one page websites don’t have separate about, services and contact pages. They typically contain multiple sections which can be accessed as you scroll.
The Mount Annan Dental website comprises five sections, home, about, services, frequently asked questions (faqs) and contact. It encompasses a fixed menu system meaning it remains in the same location (top of the site) as you scroll down the page. Included in this menu bar is their primary phone number which when tapped triggers a call function on mobile devices. Other features include accordion based faq’s and an interactive Google map.
Steven Krajewski, Mount Annan Dental