The Lip Lab
Branding, Packaging, Web Design
The purpose of the project was to design a brand for “On Fire”, a new Woodfire Pizzeria. The brand needed to be clean, clear and concise as it was going to used for several applications including menus, signage and embroidery.
I designed the brand which incorporated the text “On Fire” inside a plaque, flames on top and the slogan “Woodfire Pizza” underneath. I chose a warm colour palette with subtle gradient shades to give depth. The black flames and dark background behind the slogan not only added contrast but it also helped glue the design together. The selected typeface was “Trajan Pro”.