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A client from Sun Hygiene Foods originally contacted me to develop a brand identity for a new range of healthy fruit and nut bars. The success of this project then led to my further engagement in designing the packaging and other point of sale promotions.
I designed the brand, packaging labels, in store wobbler tag, brochure, poster and created a 3D carton render.
The brand was designed based around a sun element as this was a request from the client. I used “Adobe Garamond Pro” as the main typeface and for the slogan “Androgyne”. The slogan was placed in a ribbon strip to portray a feeling/sense of quality.
The packaging was kept very clean with splashes of colour to indicate flavour. The packs also included a small clear window on the top right hand side so that the consumer could see a portion of the product whilst it was still contained in its wrapper.
I placed the individual packaging renders in a fan composition for the front page of the brochure and in store poster. In the background I included an assortment of fruit and nuts which was supplied by the client.
For the wobbler tag I used many of the existing elements to keep the branding consistent. Due to size limitations I decided to only place a single flavour on the design although I removed the top part of the packaging to exposed the bar from the wrapper.