The Lip Lab
Branding, Packaging, Web Design
Slappa’s Thongs was established by Denise Dunn in 2010. Based in Darwin she identified a market for single piece (plugless) thongs with integrated arch support. The thongs were initially sold at Mindil Beach Sunset Markets and were well received. As they have continued to grow in popularity Denise approached myself and Janette Symonds (Squiggle Graphics) to create an ecommerce platform so that she could start selling online.
Janette Symonds and myself worked collaboratively to develop the Slappa’s website with an integrated shopping cart. The custom WordPress site features a transitional image slider with animated text blocks (home page), accordion expand/collapse content zones (faq page), language translation (footer), testimonial rotator (footer), gravity forms (contact page) and Campaign Monitor newsletter subscription plugins.
The installed shopping cart is WooCommerce with NAB transact extension to support credit card transactions. More recently I implemented table rate shipping to support international purchases and deliveries.
Denise Dunn, Slappas Thongs