Smiles Group Orthodontics
Branding, UX, UI, Web Design
Smiles Group Orthodontics is a group of specialist-trained orthodontists with dental practices in multiple locations throughout the Macarthur, Illawarra, Southern Highlands and Wagga. They cater to all age groups seeking professional orthodontic care. Earlier this year we were approached by the founder Dr Stephen McCullan and asked to turn his branding and website ideas into reality.
We managed to deliver a high-end corporate brand for our client. This brand was used as the foundation for delivering a suite of creative stationery items including business cards, letterheads, consultation cards and referral pads.
Whilst the website is yet to officially launch we produced a series of user interface (UI) concepts for the home and internal pages. Our focus was to deliver an engaging responsive platform through the use of high resolution imagery and sophisticated navigation. The top menu bar features a prominent appointment option either by way of online booking or calling directly from a device. Content blocks were purposely divided into sections and the key services were accompanied with sharp vector based graphics to create visual appeal. We also proposed a number of promotional graphics which could be randomly loaded across the site to keep it looking fresh.
Stephen McCullan, Smiles Group Orthodontics