Super Natural Skincare offers a number of revolutionary skincare solutions which target the five most common skin conditions; ageing skin, hyper-pigmentation, sensitive skin, rosacea skin and oily/ance skin. Their products differ from traditional treatments as they target the ‘true’ skin which is five layers deep and where symptoms originate. They also contain advanced natural ingredients and are free from harmful toxins.
In April 2014 we were approached by the owner Sally Topper to build an innovative eCommerce website for her business. Unlike most online shopping portals this site required a mechanism to point her customers in the right direction prior to making a purchase. In a sense a feature to initially diagnose one’s skin symptoms before suggesting treatment and offering solutions.
We designed the graphic user interface, converted the layout into a responsive retina optimised website and integrated WordPress with WooCommerce plugin. We also assisted Sally by offering to photograph her products for which we purchased a portable photo studio light box on order to control the lighting.
The Super Natural website is a custom WooCommerce WordPress theme [built from the ground up] and hence pressed out coding ability to the limit. It features an innovative skincare advisor center which is intended to help customers diagnose their skin concern before making purchases. The shopping cart incorporates Australia Post Shipping API plugin to dynamically calculate shipping costs and CBA Transact plugin to process credit card transactions without having to be redirected off the site.
The large sliding image carousel on the home page is a plugin we regularly use called RoyalSlider. It is a responsive touch swipe slider which is ideal for mobile browsing. We also used Gravity Forms with Campaign Monitor Extension, Advanced Custom Fields, WooCommerce Payment Gateway Fees [to calculate paypal and credit card surcharges] and WooCommerce Tab Manager [to support data management on the single product pages].
Sally Topper, Owner Super Natural Skincare