The Lip Lab is an innovative new beauty concept offering the opportunity for one to blend their very own lipstick shade. Located in the boutique shopping area of Paddington, we were approached by the owner Janine Treacy to design a high-end brand. The client also required ongoing design strategy and direction for a range of items including stationery, packaging, signage, interior styling, posters, promotional flyers and a website.
Working collaboratively with our client we delivered a unique and sophisticated brand. This brand was used as the foundation for delivering a professional suite of stationery items including business cards, letterheads, with compliment slips, consultation cards and gift vouchers. It also formed the basis for a premium range of lipstick/lip gloss packaging and a creative digital presence.
Janine Treacy, The Lip Lab