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Shack Homewares

Shack Furniture Creative Branding

Brand Strategy

In collaboration with Shack, the aim was to create a unique style that would help the brand stand out in a highly competitive retail market.

With this in mind, we produced a comprehensive style guide. This document was used to define typeface sets and arrangements, colour options, product photography, compositions, icon sets, buttons and form elements.

View Styleguide

Shack Furniture Brand Image

User Interface

The primary objective of the website redesign was to create a product-focused platform. We set out to achieve this by reducing background noise and delivering a structured layout.

With a collection of high-quality photos to work with, we opted to flood the home screen with image-based content. In some instances, images were accompanied by a solid block offset colour – a detail that resembled a collage.

Shack Furniture Website Redesign

User Experience

Traditional eCommerce websites incorporate shopping carts and checkouts to facilitate online purchasing. For this particular client, however, they didn’t want that. Their aim was to increase exposure and convert the online audience into in-store foot traffic.

To provide a positive user experience we wanted to reduce clicks and make it easy for visitors to discover products on both desktop and mobile. To facilitate this we implemented a flat sitemap structure placing furniture in categories, collections, and ranges.

Ensuring that the online experience was an interactive one we incorporated a wishlist. Unlike typical wishlists where you need to create an account, the wishlist on the Shack website is simple. Once products have been added to your list you can quickly and very easily email it to yourself.

Shack Furniture Creative Mobile Website

The Outcome

The new Shack website offers visitors a first-class experience of modern design. Using a combination of beautiful type, soft neutral colours and warm gold accents we were successfully able to recreate the in-store ambiance in the digital space.

Lance and Julia Shofer, Shack Homewares

“We love our new website and how it has all come together. As always it is an absolute pleasure working with you.”

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Nerada Tea

The Objective

Working in conjunction with Mastermind Consulting the focus of this project was to deliver a platform that would reflect Nerada Tea’s authenticity and core values. We also set out to increase exposure and engagement with the brand, especially through social media channels.

The Result

Mastermind Consulting played a vital role in the initial design phase by reworking the Nerada Tea logo. Although the change was only minor – removing the rectangular background shape, it provided a far more versatile and adaptable alternative for digital devices. They also rediscovered the fonts and colour palette drawing inspiration from the plantation – something that was desperately missing from their previous website.

Using these assets we went on to design and launch a clean and aesthetically pleasing website. With noise and clutter minimised, customers are instantly immersed in curated content that tells a story of Nerada Tea’s history and products.

One of the more challenging yet creative parts of this build was the history page. This page features an interactive journey like experience where content is revealed as you scroll down the page. A somewhat similar approach was used for both the making tea and tea glossary sections.

Nerada Tea Visit Us

John Russell, Nerada Tea

“The new Nerada Tea website has brought tears to my eyes. We absolutely love it!”

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