Philboss Design Copyright 2025

Prestige Tiles & Co.

Branding

Looking to create a distinctive edge in a competitive marketplace, we reimagined the Prestige Tiles & Co. brand. We set out to create a simple, modern, and versatile identity.

We produced a comprehensive style guide to showcase the full application of the brand. The document defined logo variants, colour palettes, font collections, signage, digital, print, and social media application.

User experience

A major focus in the evolution of Prestige Tiles & Co. was to create an immersive end-to-end digital platform. One that provided the same level of satisfaction on desktop and mobile devices.

Working closely with my client, we clustered and showcased products in several ways for users to browse. We incorporated all the necessary tile information in single-touch UI elements – style, size, and finish. From this point, one can easily request a sample or quote based on their selection.

Elias Sleiman, Prestige Tiles & Co.

“The brand redesign and website upgrade have transformed the way we connect with our customers. Our new modern, minimal, and versatile identity truly reflects the quality and sophistication of our tiles. The upgraded website offers a seamless experience, making it easier than ever for our clients to explore our collections and find inspiration for their projects.”

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Prestige Tiles & Co. Website in Tablet

1st Street Financial

Brand revitalisation

Faced with a dated look and feel, we set out to give 1st Street Finance a distinctive edge. We started by defining a versatile set of brand colours. We then switched attention to type selection, general imagery, motion graphics, and other creative assets.

Build customer rapport

1st Street Financial is committed to providing a personalised service for its customers. We wanted to reflect this in the digital space. Therefore, we created an expansive staff section where you could view and access one’s profile. Each staff page includes a photo, bio, testimonials, and contact details.

User Interface

Taking out a mortgage can be a daunting and stressful process. With this in mind, we set out to provide a clear and informative platform. The new website is rich in content. It incorporates a curated lending section, in-depth news and insights, handy financing calculators, and a quick and easy way to reach out.

1st Street Financial Demo
Jeremy Fisher, 1st Street Financial

“Thanks heaps for all your hard work on the new website. Really happy with it!”

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Shack Homewares

Shack Furniture Creative Branding

Brand Strategy

In collaboration with Shack, the aim was to create a unique style that would help the brand stand out in a highly competitive retail market.

With this in mind, we produced a comprehensive style guide. This document was used to define typeface sets and arrangements, colour options, product photography, compositions, icon sets, buttons and form elements.

View Styleguide

Shack Furniture Brand Image

User Interface

The primary objective of the website redesign was to create a product-focused platform. We set out to achieve this by reducing background noise and delivering a structured layout.

With a collection of high-quality photos to work with, we opted to flood the home screen with image-based content. In some instances, images were accompanied by a solid block offset colour – a detail that resembled a collage.

Shack Furniture Website Redesign

User Experience

Traditional eCommerce websites incorporate shopping carts and checkouts to facilitate online purchasing. For this particular client, however, they didn’t want that. Their aim was to increase exposure and convert the online audience into in-store foot traffic.

To provide a positive user experience we wanted to reduce clicks and make it easy for visitors to discover products on both desktop and mobile. To facilitate this we implemented a flat sitemap structure placing furniture in categories, collections, and ranges.

Ensuring that the online experience was an interactive one we incorporated a wishlist. Unlike typical wishlists where you need to create an account, the wishlist on the Shack website is simple. Once products have been added to your list you can quickly and very easily email it to yourself.

Shack Furniture Creative Mobile Website

The Outcome

The new Shack website offers visitors a first-class experience of modern design. Using a combination of beautiful type, soft neutral colours and warm gold accents we were successfully able to recreate the in-store ambiance in the digital space.

Lance and Julia Shofer, Shack Homewares

“We love our new website and how it has all come together. As always it is an absolute pleasure working with you.”

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Nerada Tea

The Objective

Working in conjunction with Mastermind Consulting the focus of this project was to deliver a platform that would reflect Nerada Tea’s authenticity and core values. We also set out to increase exposure and engagement with the brand, especially through social media channels.

The Result

Mastermind Consulting played a vital role in the initial design phase by reworking the Nerada Tea logo. Although the change was only minor – removing the rectangular background shape, it provided a far more versatile and adaptable alternative for digital devices. They also rediscovered the fonts and colour palette drawing inspiration from the plantation – something that was desperately missing from their previous website.

Using these assets we went on to design and launch a clean and aesthetically pleasing website. With noise and clutter minimised, customers are instantly immersed in curated content that tells a story of Nerada Tea’s history and products.

One of the more challenging yet creative parts of this build was the history page. This page features an interactive journey like experience where content is revealed as you scroll down the page. A somewhat similar approach was used for both the making tea and tea glossary sections.

Nerada Tea Visit Us

John Russell, Nerada Tea

“The new Nerada Tea website has brought tears to my eyes. We absolutely love it!”

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Emma

The Objective

Late in 2017 we were contacted and asked to help re-energise the emma website. The previous website lacked flow and direction. The audience reports were frustrating to navigate as they each loaded onto a separate page. The section to ‘apply for readership’ was difficult to locate not to mention that the form itself was rather lifeless. In turn, all these issues made for a very underwhelming user experience.

Clarity, Usability, and Management

We set out to make it as easy as possible for visitors to quickly view and download audience reports. Hence the new emma website houses all monthly data sets on a single page dating back to 2013. We didn’t stop there either. Under the hood, we also made a point of making it easy for our client to manage, maintain and publish content.

A premium experience, all round.

From desktop through to mobile, every facet of this digital platform has been designed with a focus on user experience. Subtle animations and clear call to actions entice visitor engagement.

Powered by WordPress this purpose-built site offers an immeasurable capacity for growth and expansion.

Charlie Murdoch, NewsMediaWorks

“Looks grand! We are already noticing much better brand engagement. An absolute pleasure doing work with you”

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VA Hire

The Strategy

For this project to be a success, we needed to enhance the integrity of the brand and reflect that in each customer ‘touchpoint’.

One of the areas that undisputedly needed work was the website. The previous website was extremely overwhelming. The browsing experience offered no satisfaction and the process of getting a quote was painfully disjointed.

Working closely with the VA Hire team we refined the purpose of the site strategically coming up with a new direction. This direction was not only to do the obvious, enhance the visual interface but to optimise the experience from enquiry through to hire and beyond.

Lights, camera, action!

From desktop through to mobile, every facet of this site has been designed to engage visitors through an informative user experience. Built on WordPress, the site provides a simplified yet immersive approach to obtaining a quotation for equipment hire.

Equipment can be discovered via the primary menu system or by using the predictive search feature. Each product page incorporates an innovative callback feature that caters to those less tech-savvy or time-poor customers.

Warren Day, VA Hire

“I think the new website design and functionality are on another level. We are already getting incredible feedback from clients who have stumbled upon it. Thank you, Phil, for doing such a great job.”

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Gary Johns

The Strategy

For this project, creating a more corporate (less comical) presence and a website that was easy to manage was key to the outcome. Commencing work on the brand, we opted to replace the previous primary font with a modern sophisticated ‘block’ type. In turn, we also created a more agile version of the identity which purely consisted of the initials, “GJ”. These initials were intentionally offset to depict music notes and create a feeling of motion/sound.

Our client supplied us with a selection of high-quality portrait photographs which, from website (user interface) point of view, made our job much easier. We utilised these in conjunction with the new brand to deliver a visually powerful design.

The website, a custom WordPress theme, features a fixed positioned announcement ticker (at the base of the home page) that is synchronised to Gary’s Twitter account. This makes it easy for Gary to post upcoming gig times and information on both his website and social media platforms at the same time. Another key feature was the integration of parallax scrolling effects. The inclusion of parallax meant that we were able to make different sections to move at different speeds. As a result, we were furthermore able to enhance the user experience.

Gary Johns, Gary Johns

“Website looks killer and all working great. Thanks for turning this around so quickly!”

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