eCommerce / UI / UX / WordPress /
Digital aesthetic that matches an unrivaled in-store experience
For over 30 years, Shack has been a leader in homewares, furniture, and home décor, earning an enviable reputation for sourcing items of beauty from around the globe.
To strengthen customer engagement and drive online sales, they partnered with us to redefine the Shack brand and digital presence. The goal was to broaden their appeal to a wider audience and create a seamless, visually captivating shopping experience that embodies the same warmth, quality, and ambient charm of their in-store environment.
Immersive, image-driven design
Shack’s website brings its extensive product range to life with a modular, visually rich interface. Content blocks adapt seamlessly across devices, ensuring an engaging experience on desktop, tablet, or mobile.
A grid-based design establishes a clear visual hierarchy, highlighting key promotions, best sellers, and curated collections. By balancing promotional tags, pricing cues, and lifestyle imagery, the interface guides users through the product range, encouraging exploration while boosting engagement and conversions.
Seamless, intuitive shopping experience
The user experience was designed around clarity, simplicity, and ease of navigation. A clean, uncluttered layout and neutral colour palette let the products take center stage while maintaining Shack’s refined aesthetic. The intuitive, collapsible menu neatly organizes categories, sub-sections, best sellers, and in-stock items — making it easy for users to explore the full product range without visual clutter.
At the heart of the shopping journey is the integrated side cart, which lets users view and edit selections, estimate shipping, apply coupons, and track totals — all without leaving the product page. This real-time, interactive tool keeps users engaged, while the streamlined multi-step AJAX checkout provides a fast, distraction-free path to purchase, reducing abandonment and ensuring a seamless, satisfying shopping experience.
Tools that captivate and delight
Cutting-edge tools and intuitive components enhance the browsing experience, helping users explore products with ease. These include an instant predictive search, a dynamic new product carousel, and a tab-based best-seller product slider. Each feature is designed to surface relevant items quickly and keep users engaged throughout their journey.
Lance and Julia Shofer, Shack Homewares “We love our new website and how it has all come together. As always it is an absolute pleasure working with you.”
