eCommerce / UI / UX / WordPress / Updated
Digital aesthetic that matches an unrivaled in-store experience
For over 30 years, Shack has been a leader in homewares, furniture, and home décor, earning an enviable reputation for sourcing items of beauty from around the globe.
To strengthen customer engagement and drive online sales, they partnered with us to redefine the Shack brand and digital presence. The goal was to broaden their appeal to a wider audience and create a seamless, visually captivating shopping experience that embodies the same warmth, quality, and ambient charm of their in-store environment.
Immersive, image-driven design
Shack’s website brings its extensive product range to life with a modular, visually rich interface. Content blocks adapt seamlessly across devices, ensuring a smooth and immersive journey on desktop, tablet, or mobile.
A grid-based design establishes a clear visual hierarchy, highlighting key promotions, best sellers, and curated collections. By balancing promotional tags, pricing cues, and lifestyle imagery, the interface guides users through the product range, encouraging exploration while boosting engagement and conversions.
Seamless shopping experience
The user experience was designed around clarity, simplicity, and ease of navigation. A clean, uncluttered layout and neutral colour palette let the products take center stage while maintaining Shack’s refined aesthetic. An intuitive collapsible menu neatly organizes categories, sub-sections, best sellers, and in-stock items, allowing users to explore the full range effortlessly and without visual clutter.
At the heart of the shopping journey is the integrated side cart, which lets users view and edit selections, estimate shipping, apply coupons, and track totals — all without leaving the product page. This real-time, interactive tool keeps users engaged, while the streamlined multi-step AJAX checkout provides a fast, distraction-free path to purchase, reducing abandonment and ensuring a seamless, satisfying shopping experience.
Supercharged eCommerce tools
The Shack website is powered by smart, interactive tools that guide users effortlessly through the product range. From instant predictive search to dynamic carousels and best-seller sliders, each feature is designed to surface the right items at the right time, offering multiple ways for users to explore and discover new items.
Intuitive predictive search
The instant, predictive search feature suggests relevant results as users type, helping them locate products quickly and effortlessly.
By anticipating queries and presenting options in real time, it reduces friction, improves discoverability, and keeps delighted engaged throughout their shopping journey.
Interactive product carousel
The swipeable product carousel on the Shack home page lets users explore curated collections by category, turning product discovery into an engaging, interactive experience.
By filtering items in real time, it highlights relevant selections and brings the brand’s range to life, while ensuring the browsing journey feels effortless and enjoyable on any device.
Lance and Julia Shofer, Shack Homewares “We love our new website and how it has all come together. As always it is an absolute pleasure working with you.”
