Branding / UI / WordPress /
Agile branding for a charismatic performer
Gary Johns is one of Sydney’s most versatile, charismatic and experienced performers. He boasts one of the biggest and most diverse song-lists and plays as either a solo artist, duo, trio or in a 4-5 piece band.
Having worked with us previously on Sydney Funk Collective and Sydney Party Entertainment, Gary approached us to give his brand and digital presence a timely facelift.
For this project, creating a more corporate (less comical) presence and a website that was easy to manage was key to the outcome. Commencing work on the brand, we opted to replace the previous primary font with a modern sophisticated ‘block’ type. In turn, we also created a more agile version of the identity which purely consisted of the initials, “GJ”. These initials were intentionally offset to depict music notes and create a feeling of motion/sound.
Our client supplied us with a selection of high-quality portrait photographs which, from website (user interface) point of view, made our job much easier. We utilised these in conjunction with the new brand to deliver a visually powerful design.
The website, a custom WordPress theme, features a fixed positioned announcement ticker (at the base of the home page) that is synchronised to Gary’s Twitter account. This makes it easy for Gary to post upcoming gig times and information on both his website and social media platforms at the same time. Another key feature was the integration of parallax scrolling effects. The inclusion of parallax meant that we were able to make different sections to move at different speeds. As a result, we were furthermore able to enhance the user experience.
Gary Johns, Gary Johns
“Website looks killer and all working great. Thanks for turning this around so quickly!”
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