Branding / UI / UX / WordPress /

New

Adventure-ready design for adventure-ready tours

From brand identity through to digital design, we helped bring Aussie Toms Tours, a new tour operator in Broken Hill, to life. With a focus on small group adventures, we developed a bold, playful, illustrative creative direction and carried it through into an immersive online experience that makes discovering and booking tours fun, engaging and effortless.

Branding that embodies exploration

To bring the identity to life, we created a mascot inspired by Tom, the tour operator himself. His unique characteristics were carefully observed and translated into a playful, illustrative character that served as the face of the brand.

Continuing the illustrative direction, we introduced a hand-drawn signboard featuring the tour locations and the tagline “Guided Small Group Tours”. We also crafted a custom type style for the text-based logo element, inspired by stacked rock boulders as a nod to Broken Hill’s rugged terrain.

To wrap up the creative, we developed a custom landscape illustration for use across a range of brand applications. Inspired by Broken Hill’s attractions, we added illustrative elements that highlighted the region and created a flexible backdrop for the overall identity.

A digital gateway to the outback

We designed the website as a responsive storytelling journey that captures the spirit of adventure. Rich visual content, illustrations, and curated itineraries immerse users from the moment they arrive, guiding them through each tour in a way that feels authentic and inviting.

This immersive approach extends through to the checkout experience, where a simplified, streamlined process makes booking tours effortless. Every touchpoint was crafted to feel consistent and engaging — from the first scroll to the final confirmation — creating a cohesive digital experience that embodies the spirit of exploration and invites users to discover, plan, and book with ease.